Evergreen: How to Put Your Cash Creating Content on Repeat

Evergreen: How to Put Your Cash Creating Content on Repeat
In this episode, Leah Sparrow discusses the importance of creating evergreen content for solopreneurs. She outlines the definition of evergreen content, emphasizing its relevance and value over time. Leah shares insights on conducting market research to understand the needs of your ideal clients and how to create content that addresses their frequently asked questions. She provides examples of successful evergreen content strategies and highlights the importance of testing and refining content to ensure it remains effective. Leah also introduces tools that can assist in optimizing content for better reach and engagement.

Chapters

00:00 Introduction to Evergreen Content
00:54 Understanding Evergreen Content
02:36 Market Research for Evergreen Content
04:28 Creating and Optimizing Evergreen Content
06:21 Testing and Refining Your Content
09:12 Tools for Market Research and Content Optimization

Introducing: The "Scale Without Stress" Strategy Session

A no-fluff, high-impact 90-minute business strategy session for solopreneurs who want to scale efficiently without adding more stress, hours, or complexity to their lives.

Find the hidden time-draining tasks that keep you stuck.

Discover where you’re leaving money on the table—without adding more work.

Get a laser-focused 90-day action plan to grow smarter, not harder.

Who This is For:

This session is perfect for service-based entrepreneurs and coaches who:

Are fully booked but feel like they’re barely keeping up.

Want to increase revenue without piling on more work.

Are stuck in day-to-day client work, leaving no time for growth.

Feel burnt out, overwhelmed, and unsure what to prioritize next.

Disclaimer: This podcast is for informational purposes only and not legal or financial advice. Views are those of the hosts and guests. Consult a licensed professional for advice. The hosts and producers are not responsible for actions taken based on this content.

Transcript

Leah Sparrow (00:03.52)
If you're ready to turn your content to evergreen so you can hop off the content hamster wheel, this is for you. Hi, I'm Leah Sparrow and I help stressed, booked out solopreneurs level up their business so they can focus on their passion, serve clients, and enjoy their business versus working on their business. In this episode, we're gonna break down the top three steps that need to be taken so you can create high converting evergreen content. 

Leah Sparrow (00:29.154)
So first off, we need to understand what exactly is evergreen content? Well, it's content that remains relevant and useful for a long period of time. So these are timeless topics. Those are those FAQs your ideal client is asking quite often. It's not trendy stuff. It's more traditional content that always outlasts a trend. Trendy is stuff like human design. Although interesting, how does it have legs to last the test of time? That's the question. 

Leah Sparrow (00:58.082)
So stay with traditional content. That is the key. So the real question is, well, what is my traditional content, right? That's what you're asking yourself. Well, remember too, evergreen content is also value driven. So it provides lasting value to your viewers, readers, et cetera. So rely on those frequently asked questions. So when I developed my online free mini course for solopreneurs, so they could evaluate their offer pricing niche and sales process on their own, 

Leah Sparrow (01:27.71)
I did a hundreds, hundreds, I conducted hundreds of strategy calls and sales calls and learned about those people that were coming to me about my services. I asked myself questions like, is this my ideal? Can I help this person? Is this someone who can benefit from my services? If not, 

Leah Sparrow (01:48.066)
How can I change my message so that it speaks to the person that is more ideal for my services? That is what you need to do. You need to be looking at that process and determining, you know, first, are the people that are coming to you your ideal? Once you start getting your ideal person in there and you start converting through strategy calls, if you've done this for a year, great, let's sit down and take a look at what you've got for your market research, because that is market research. It's very valuable. So be taking those notes. 

Leah Sparrow (02:16.12)
during those strategy calls, which is something that I cover in my Effortlessly Booked program. It's a 90-day program where I help stressed-out solopreneurs become the effortless solopreneur or level up their business if they choose to hire on a team or basically employ more automation in their business. But first, we need to create that evergreen content because that's where we are is the content hamster wheel. So learn about 

Leah Sparrow (02:39.746)
those people that are coming to you about your services and ask those questions. Are they my ideal? Can I actually help them? How can I tweak this so that I can speak to my ideal? Now also while you're asking those questions, understand how they buy too because this contributes to how you provide your services on a sales page or how you talk about your services etc. How you support them through the buying process. Also ask what are their biggest concerns and 

Leah Sparrow (03:08.962)
how do they pertain to my services? That's what you ask yourself. How do they pertain to your services inside your programs? If you've developed a course that will stand the test of time, you've gotten your market research done, and I'm gonna be giving you some steps to really optimize on your market research. There's some other things that you can do, so hang in there. Later on during this podcast, I will be sharing some of those steps that you can do to tweak that market research that you're doing right now with your clients. Now, 

Leah Sparrow (03:37.846)
If you've developed a course, you can sit there and tweak it over time. But if you're thinking about developing a course, this is where your sales calls and your strategy calls come into play. You really do need to do those calls in order to get all that valuable gold so that you can create a course that will help the client that you want to support that will stand the test of time. So granted, you can have a course. 

Leah Sparrow (04:02.828)
but you're have to make tweaks along the way. This is like, you know, the mindset might change around the problem that you solve or the voice of your client may change or you may even pivot a little bit and start focusing on a different type of client. But in the end, because you have traditional content that you're turning evergreen, it's easy. It's easy to repurpose, it's easy to tweak, it's easy to make those changes that you need to make in order to make it a higher converting product that brings your ideal client to you. 

Leah Sparrow (04:31.638)
Now, what I call this, I do this with my free mini course. It's placeholder marketing. I have a free mini course that helps people walk through their business, like I said earlier, with pricing and niche and sales processes on your own. And as I've learned more and more about the people that come to me, you're always gonna learn about your people. It's not a one and done. You're always gonna learn about your people. And as they come to me, I go through that course and I take a look at it and make sure it's fully supporting them. And what I can do with that course over time is if I so decide, 

Leah Sparrow (05:01.152)
based on the responses that I get and who's actually engaging with that course, which clients of all levels have engaged with that course. Members of my effortlessly booked community, all levels from beginner to established entrepreneurs have taken that course and have found it very, very helpful because it's a basic audit of your business. It contains the frequently asked questions that I've gotten over the years with working several, with working with several, several online service-based providers over the years. 

Leah Sparrow (05:30.878)
And where I love my people is where you are the stressed out solopreneur who wants to find that breathing room in your business so you can continue to serve those clients while bringing in more and leveling up your business. But my free course has really helped with that, with my ability to have that evergreen product sitting there and not have to constantly churn out free content. Okay? I can talk about how my offers are. My offers, I don't have videos in my effortlessly booked program, the longer program, the one that's three months. 

Leah Sparrow (06:00.064)
I don't have videos inside of that because my services are customized. They're based on your client, on your journey and your client's journey. We do cover leads, lead generation, sales, content, all of those things, but I like to look at your business and see what can we do to make it more effortless for you. Evergreen is definitely way to go with that. 

Leah Sparrow (06:24.834)
I'm gonna give you some examples so you can wrap your head around the concept a little more and maybe come up with some ideas about what your evergreen content looks like. Now we have my client E. He would go into the groups and he noted some common questions he specifically targeted on Facebook to be clear. He noted some common questions and he made videos based on those questions so when he saw that question being answered again inside the group where his ideal client is hanging out 

Leah Sparrow (06:51.938)
then he was able to go, hey, I actually made a video on this that answers that question. Check it out. And he monetized his YouTube channel in one year by doing that. And he has content that stays there forever. And it's search engine optimized. You can go back there and even tweak the keywords used and the hashtags and whatnot in YouTube. 

Leah Sparrow (07:12.16)
and actually optimize your YouTube video that you don't have to do over again, you can change certain aspects of it to speak clearer to the person that you want in your services. So you don't really have to redo the video, you just have to tweak the one you got. So client E noted those common questions. He made those videos on those questions and he researched those for a year while serving clients and bringing them into his services. Now I did the same thing with my online 

Leah Sparrow (07:40.59)
It's a five module course that covers pricing and niching and all of that. It's inside the Effortlessly Book community. I have more information about that below. But the reason why we were both able to do this is we found those frequently asked questions and this is the key. You get those frequently asked questions, you answer those questions, get that information out there, and then test your content. Look for what's popular with your content. Now there's ways to do this. If you're like, hmm, but I'm not sure exactly how to test my content. Testing content basically means looking at one thing at a time. For example, not looking at the whole episode if you're doing like a live or a challenge or a webinar. You can actually turn challenges into evergreen content, which my clients have done with their challenges. They just put it on repeat. 

Leah Sparrow (08:40.844)
and it becomes easier and easier and easier every time because they have the content in there that they need. As a matter of fact, when I'm asked for speaking events or anytime I'm on an interview, I have content that I can just go, whoop, here you go. I don't have to make a new freebie. I don't have to make a new course. I don't have to make new anything. I've already got the content right there on hand that I can just go, that's what I'm doing during this speaking engagement. That's what I'm doing. I don't have to sit there 

Leah Sparrow (09:07.146)
again in my office and make another presentation. I have presentations that I can just pull from and just there we go. I'm good. I'm ready to go and still be able to serve my clients, still be able to go ride my horses, still be able to go pet my dogs, still be able to go for walks and hikes and see my son whenever I want to who lives six hours away. So spontaneous road trips are my thing. know, so that being said. 

Leah Sparrow (09:31.712)
Once you've tested your content, you've done the strategy calls, you've gotten all the market research, another way to get market research is also to check out YouTube. Search your services on YouTube. Search the problem that you solve on YouTube and find out what's common. What's out there? What are they talking about? Look at the comments. See how people respond to videos. Go on Amazon. Take a look at some of the topics via book style and see what people are saying about that. Look at the reviews. See what they're saying. Use answerthepublic.com. 

Leah Sparrow (10:00.782)
Answer the Public. It's an online service. It's free, but it's limited free. I think you can answer, ask it, you can put in keywords for once a day or something like that. But you can go in there and put in some of the keywords as it pertains to your problem that you solve and it will give you different ways to how people ask questions around the problem that you solve. Another way, there's several ways, there's keywords everywhere. 

Leah Sparrow (10:28.078)
These services are low in price. all about, you know, I'm all about, you know, keeping overhead low. Keywords Everywhere has been around for a long, long time. It doesn't cost a whole lot of money. Well, last time I haven't had to pay for it in years. I paid like one time and it's been just working for me since. And then I may have had to, it's like a bank account. You kind of deposit your money. It lasts for a while. I think I put $10 in there and it lasted me over a year. 

Leah Sparrow (10:53.582)
So Keywords Everywhere is a great one. It basically goes through Google. It can go through YouTube. It can go through anything that is SEO optimized, which YouTube is SEO. So, you know, of course Google is. Your website is. All that kind of stuff. But can go through those keywords on Google or on any website. YouTube, Pinterest, all that kind of stuff. And you can put in the keywords and it'll tell you how often somebody searches that particular keyword. Therefore, you can use that keyword in your descriptions, in your titles, in your hashtags. 

Leah Sparrow (11:45.962)
all of that kind of stuff so that you can optimize your content that way. So test your content. It's a great way to do it. Think about placeholder marketing. Wrap your head around that because that's really what evergreen content is. Now if you need help with this, check out the show notes for details on how I can support you in your journey towards spending less time working on your biz and more time enjoying the fruits of your labor.